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The 6 really obvious ways to health education better that you ever did

One hundred and twenty six journalists and programme-makers were interviewed to establish their views about the effectiveness of the Government’s marketing campaign in early 1987 to tell the public concerning the risks from Aids. The majority view was that it was an excellent all-round campaign focused on the public at massive and on several at-risk groups. But a sizeable minority of media professionals felt that extra selective focusing on would have been fascinating, and that the knowledge was not particular enough. There was basic agreement that earlier than the marketing campaign the public knew little about Aids, and that afterwards they were better informed, particularly in regards to the prevalence of Aids and the existence of high-risk groups.

  • Suggests the approach could be used as an introductory exercise to be repeated after the lesson to enable pupils to compare their very own responses and to enable evaluation of the programme
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